Technology is an important part of everyone’s life, but it is especially important for aiding people who live with disabilities. Businesses should have resources that are open and friendly to deaf culture. According to Five Star Interpreting, “The ADA requires that title II entities (State and local governments) and title III entities (businesses and nonprofit organizations that serve the public) communicate effectively with people who have communication disabilities. The goal is to ensure that communication with people with these disabilities is equally effective as communication with people without disabilities.” Is your business doing all that it can to communicate effectively and equally with everyone? If you find that it is not, here are some steps to consider taking:
In the modern age, deaf people communicate using various forms of technology. There are translation services that include sign language interpreters. There are also software programs that translate speech into written form. Video relay services allow deaf people to make phone calls with the help of interpreters. Businesses should permit the use of video relay services, such as teletype (TTY). It’s also for deaf people who cannot use the Internet. On business websites, there should be an email and live chat option in addition to a phone number.
Most televisions are built with closed captioning options. These captions provide subtitles that appear on the screen and allow deaf people to enjoy the program. Business owners should turn on the captions if they are serving many deaf customers. At every television, there should be a remote control within easy reach that anyone can use to turn on the captions.
During an emergency, the sounding of the alarm is the main indicator of a problem. Some people wouldn’t know if there’s any problem unless they hear an alarm. Hearing-impaired people need visual warning systems in case there’s a fire or natural disaster. Business owners should install warning lights in their buildings. These lights turn on and start flashing at the same time that the alarm does.
Social Media Networking
Most companies communicate using social media tools in one way or another. They find new employees, keep in contact with customers, and post all of their social activities online. Millions of people use these sites, so there are features designed for blind and deaf individuals, as well. Reach out to online social groups that sponsor deaf individuals, deaf business owners, and their communities. In recent decades, social media has become an important resource for reaching out and serving the deaf community.
The law requires that all businesses should serve customers equally, and to do so, your business can take advantage of new technologies that help to serve and improve the lives of the deaf. New technologies are opening up to help the deaf communicate with the hearing, so that they don’t have to resort to using a pen and paper wherever they go. When you make extra efforts to accommodate all communities, it will improve your business.